Synopsis:
Effective marketing is the lifeline of a business. Too often small business owners find themselves spinning their wheels, trying to be everything to everyone and lacking the energy to create a dynamic marketing plan that will yield desired results.
In the competitive business environment, it becomes even more important to have a clear message that makes you stand out from the competition. In this presentation, we will review the principles of a successful marketing strategy, the process of determining your target market and the ten most common marketing mistakes to avoid. |